Ubersexual
By: Jamie Chang
“Ubersexual” is a new term created by Marian Salzman-EVP & Director of Strategic Content of JWT-the largest ad agency in America, Ira Matathia, and Ann O’Reilly. It means a “return to the positive aspects of masculinity or “M-ness” of yesteryear (strong, resolute, fair, confident),” according to the writers, who helped spread the word on Metrosexuality in the first place.
The descriptor “uber” was chosen because it means the best, the greatest, says Salzman. Unlike Metrosexuals, who the authors now claim risk being seen as “sad sacks” who seem “incapable of retaining their sense of manhood,” Ubersexuals are confident, rugged and influential.
The list of Top 10 Ubersexuals includes George Clooney, Bill Clinton, Bono, Barack Obama, Guy Ritchie, Jon Stewart and others whose growing sex appeal reflects a drop-off in Metrosexuals’ popularity, according to the writers, who say Metrosexuals now seem high-maintenance, self-absorbed and overly dependent on women’s fashion tips.
The 41-year-old singer of Third Eye Blind, Stephan Jenkins seems to be a big-time Ubersexual, a quick mover with broad masculine appeal to many women and men. The Oakland native was UC Berkeley’s valedictorian in 1987, and he recently dated (and might still, if www.StephanJenkins.com is correct), 25-year-old singer Vanessa Carlton. Previous girlfriends include Winona Ryder and Charlize Theron.
But, as befits the label-resistant spirit, Jenkins rejects the Ubersexual tag altogether. “It seems like a marketing ploy,” he said. “I don’t think men need a ’sexual’ put next to their names. … What kind of sexual is the Dalai Lama? I want to be that.”
The San Francisco author of the best-selling “Tales of the City”, Armistead Maupin, has become a literary giant, an openly gay author whose appeal seems Ubersexual. When asked his thoughts on the Ubersexual label, he laughed. “It’s absurd. Are there any gay men on the authors’ list? No. She (Salzman) implies that homosexuals are naturally excluded from the list.” “The list,” Maupin added, “seems to suggest that gay men cannot be strong and masculine and sensitive and self-determined.”
Is Ubersexual a pseudo-academic prognostication, marketing ploy or a real new trend? This is NYC. There’s always room for all sorts of sexuality!
In addition to her fashion flair & insight into character, with over 8 years of experience in sales/marketing in financial service, manufacturing, and retail industries, Jamie multi-dimensionally brings a “grassroots” background to a career as an image consultant to provide assistance in creating, improving, and maintaining the appropriate professional/personal image with a sense of style & a touch of each client’s unique personality.
Jamie received her M.B.A. in Finance & Marketing from University of Miami, Coral Gables Florida. Prior to creating JCIC, Jamie was a Sales/Marketing Manager of a furniture company. She is a member of the Association of Image Consultants International, The Entrepreneurial Center, and the National Association of Female Executives.
Jamie Chang, MBA in Marketing & Finance
Image & Social Etiquette Consultant
Fashion & Wardrobe Stylist
JCIC-Jamie Chang’s Image Consulting
P: 718-640-6720 F: 917-591-6137
E: jamie@jcic.us U: http://jcic.us/
Also tagged Campaign 2008, personality